In the latest rankings released by the Korea Corporate Reputation Research Institute on April 10 KST, actor Kim Soo Hyun claimed the top spot in drama actor brand reputation for the month. Following closely behind were Cha Eun Woo in second place and Moon Sang Min in third.

The rankings were determined through the analysis of 41,037,372 brand big data points, encompassing 50 actors who appeared in dramas aired from the previous month to the present. This data was evaluated based on factors such as consumer engagement, media coverage, online traffic, and community interactions, and then indexed using a brand reputation algorithm.

Kim Soo-hyun's brand garnered a total brand reputation index of 4,673,781, with significant contributions from a high participation index of 1,004,501, media index of 1,339,250, communication index of 1,166,829, and community index of 1,163,200.

The rankings also included notable figures such as Kim Ji Won, Kim Nam Joo, and Lee Bo Young, showcasing the diverse talent pool within the industry. Despite a slight decline in overall brand big data compared to the previous month, actors continue to maintain strong presence and engagement across various platforms.

Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, highlighted Kim Soo Hyun's resonance with viewers, particularly through his role in the drama 'Queen of Tears'. The positive sentiments associated with his brand, including excitement and heartwarming appeal, reflect his enduring popularity among audiences.