'Compose Coffee' reveals the explosive impact Kim Taehyung, aka V of BTS, had on their brand.

In December 2023, Taehyung was announced as the new model for 'Compose Coffee,' one of South Korea's largest coffee franchises. His handsome face was subsequently displayed in over 2,400+ franchise stores across the country.

Taehyung also made headlines as 'Compose Coffee' garnered 2.6 million subscribers on their app within just 10 days following his announcement.

On January 8, Compose Coffee released the behind-the-scenes interview video of the advertising shoot with Taehyung in all nationwide franchise stores. The video also garnered explosive views on their social media accounts.

In the interview video, Taehyung introduced the concept of Compose Coffee's advertisement and greeted the audience as the model for the first time. He also expressed his expectations for the upcoming Compose Coffee ad, stating, "I think many people will like it as much as we had fun shooting on the set."

Particularly noteworthy in the interview was when Taehyung revealed that his favorite drink from the 'Compose Coffee' menu is 'Yuja Tea (Citron Tea).'

On January 15, Compose Coffee reported in a sales update that since the preview of Taehyung's interview video was released, sales of 'Yuja Tea (Citron Tea)' increased by 72% for the next two days, compared to the same period last year.

The advertisement video featuring Taehyung will be unveiled this month through various channels such as TV, franchise stores, and official social media.