Cube Entertainment announced on January 24 KST that (G)I-DLE's second full-length album '2', set to release at 6 PM on January 29, has already amassed a staggering 1.8 million pre-orders to date. This number significantly surpasses the 1.1 million pre-orders for their 6th mini-album 'I feel', their previous domestic release in May of the previous year, making it the highest pre-order volume in the country.
Notably, this 1.8 million pre-order count ties for second place in the history of pre-orders for a K-pop girl group. The all-time high for pre-orders by a K-pop girl group stands at 2 million copies, a record achieved by BLACKPINK in 2022 with their second full-length album, 'Born Pink.' Girl group aespa's 3rd mini-album 'MY WORLD' continues to hold the second-place spot with 1.8 million pre-orders.
With (G)I-DLE's comeback just five days away, there is ample room for the final pre-order count to surge even higher. This achievement signals the potential for '2' to secure million-seller status for the second consecutive time following the success of 'I Feel,' which peaked at the 41st position on the US Billboard main album chart, 'Billboard 200.'
(G)I-DLE has been making inroads into the North American market since late last year, adding intrigue to how '2' will fare on the 'Billboard 200.' Their first American EP, 'HEAT,' released in October of the previous year, soared to the 25th position on the 'Billboard 200,' marking a career high on the chart.
While the pre-released song "Wife", which sparked controversy and was deemed unfit for broadcast by KBS' music review, may have generated some 'noise marketing,' it's only added to the intrigue surrounding the album.
they're keeping cube entertainment lights on
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