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BLACKPINK is #1 on January 2024's Girl Group Brand Reputation Ranking despite having no comeback for more than a year

Posted by MomoDancer5,689 pts Monday, January 15, 2024

BLACKPINK continues to shine in the music industry, representing South Korea with distinction. Despite not having a group comeback since their album "Born Pink," released on September 16, 2022, their influence remains strong.

The Korean Business Research Institute recently revealed its latest brand reputation rankings for girl groups. This ranking is based on a comprehensive analysis of consumer participation, media coverage, interaction, and community indexes, using big data collected from December 14, 2023, to January 14, 2024. Dominating the rankings, BLACKPINK secured the top spot with an impressive brand reputation index of 4,675,078 and finally displaced NewJeans, who was on the top spot for many months.

Keywords associated with the group like ‘Jennie’, ‘Red Carpet’, and ‘Billboard’ dominated discussions. The group's positivity-negativity analysis was also remarkable, with a 93.54 percent positive reaction score.

Congratulations BLACKPINK!

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angelbaee
angelbaee55 pts Monday, January 15, 2024 6
Monday, January 15, 2024

i can understand blackpink getting 1 but why is babymonster in 10? from what ik they barely released a good song and haven't been too active either.....

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Lejan
Lejan2,582 pts Monday, January 15, 2024 3
Monday, January 15, 2024

Gee. Now why would a group who spent the last seven years as luxury brand ambassadors and social media influencers instead of as performers and idols have a high brand reputation among marketers? 🤔

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