Kwon Eun Bi has been selected as the new face of the chicken brand Jadam Chicken.

On December 8, Jadam Chicken unveiled Kwon Eun Bi's TV commercial and announced that the singer is the new face of their brand.

The released commercial captures Kwon Eun Bi savoring the new menu that applies the popular spicy chicken and pizza combo. Using a catchy melody in the commercial song, Kwon Eun Bi charmingly expresses the delightful and spicy taste.

A spokesperson for the brand stated, "We believe that Kwon Eun Bi's unique charm and versatile qualities complement the new menu perfectly. We anticipate that the new advertisement with Kwon Eun Bi will present a fresh and novel image to the younger generation."

Kwon Eun Bi, by securing a role as the chicken advertisement model, which is usually reserved for top stars, has further demonstrated her status as a 'hot trend.' With this model appointment, she is expected to exert a powerful influence as the exclusive model for Jadam Chicken, engaging in various activities.

Kwon Eun Bi's new commercial will be broadcast starting on December 8, including on television broadcasts, YouTube, radio, and movie theater screens. 

In addition, Kwon Eun Bi will hold the 'KWON EUNBI Fanmeeting in Japan 'RUBI's ROOM 2' at Hulic Hall in Tokyo, Japan, on December 9 at 2:30 PM and 6:30 PM, respectively.