Singer-songwriter Jung Jae Hyung revealed that Antenna's company revenue has increased tremendously since singer Lee Hyori joined.

On December 10, Jung Jae Hyung posted a video titled 'Today will be remembered as the day Antenna broke' on his YouTube channel 'Fairy Jae Hyung.'

In the video, Antenna-affiliated artists, including Lucid Fall, Peppertones' Shin Jae Pyung, Lee Jang Won, Lee Sang Soon, Lee Hyori, and Drewboi gathered at Jung Jae Hyung's house to celebrate the end of 2023.

Lee Sang Soon first gave an update on his life, running a cafe on Jeju Island, saying, "I'm living my life as a cafe owner. I've always liked coffee," and added, "Every time someone said there is a cafe that sells delicious coffee, it was located an hour drive away. So I opened a cafe near my home to introduce delicious specialty coffee."

When Jung Jae Hyung asked, "Didn't you expect to operate the cafe alone quietly?" Lee Sang Soon admitted, "That's true. Before opening the cafe, I contacted Naver, Daum, and Google to take down all the information. But I forgot about our Instagram accounts."

Lee Sang Soon's cafe, which opened in July in Gujwa-eup, Jeju City, quickly became popular. However, it also sparked controversy due to concerns about encroachment on the local businesses.

During the conversation, Jung Jae Hyung astounded everyone when he revealed, "To put it in perspective, the sales generated by Lee Hyori last year alone are comparable to the total sales we've had over the past 20 years."

In February, Lee Hyori entered into an exclusive contract with Antenna, the same agency as her husband, Lee Sang Soon. Despite initially deciding not to participate in commercial ads, she later changed her stance and declared, "I'm open to doing ads again. For commercial inquiries, please reach out to Antenna Music."

After announcing her comeback to commercial ads following an 11-year hiatus, Lee Hyori received approximately 100 advertising proposals.

Lee Sang Soon further noted, "This year, the casting calls that Lee Hyori received alone surpass those received by all the other Antenna musicians combined."

Shin Jae Pyung concurred, stating, "There was a time when Jae Hyung was the face of Antenna, and just before that, Yoon Seok (Lucid Fall) held performances and paid the company's electricity expenses. Nowadays, it's hardly comparable."

During the 2000s, Lee Hyori was recognized as the CF queen and one of the top advertising models in Korea. However, in 2012, Lee Hyori made a declaration that she would abstain from endorsing commercial ads that were misaligned with her values, such as environmental activism, vegetarianism, and animal welfare.

Explaining her decision to return to commercial ads, she shared, "Back then, I had my set of principles. I've now come to realize that perspectives can change."