NewJeans, Lim Young Woong, and BTS have topped singer brand value rankings for November, once again displaying their top-class status.
From October 25 through November 25, the Korea Brand Reputation Research Institute analyzed big data of Korean singers in areas including consumer participation, media activity, communication, community activity, etc.
In 1st place, NewJeans earned a total of 7,323,578 points for this month, followed closely behind by the king of trot Lim Young Woong with 7,209,898 points. BTS came in 3rd place this time around with 5,994,183 points, with IVE coming in 4th place just at 5,475,890 points.
Here are the top 30 singers in terms of brand value rankings for the month of November: NewJeans, Lim Young Woong, BTS, IVE, Seventeen, aespa, AKMU, Red Velvet, (G)I-DLE, Kim Ho Joong, LE SSERAFIM, BLACKPINK, Lee Chan Won, TWICE, Young Tak, IU, Taeyeon, Kyuhyun, Sung Si Kyung, J.Y. Park, Jung Dong Won, Psy, Oh My Girl, Jeon So Mi, NCT, Jukjae, Lee Seung Yoon, Lim Han Byul, Car the Garden, and Jay Park.
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the 1st 2 is New Jeans and Lim Young Woong, considering the gap between #1 and #2 is so close.. LYW is really amazing.. firstly his target audience is the senior citizens and they are not as tech savvy .. meaning like there is no "Challenge videos" viral tiktoc, or high youtube MV views etc, and lots of branded CF promotions for luxury items and soft drinks, fried chicken market targeted at youngsters.
he is still able to garner such high brand value rankings... amazing .. one thing about trot is that while they may not have GLOBAL popularity or billboard chart rankings their fans tend to last many decades much longer than idol groups and their songs can be longer lasting.. like still being popular after 20 years or so..