'The Marvels' premiered on November 8 amid heightened anticipation from Korean fans, primarily driven by the exciting news of actor Park Seo Joon joining the cast. However, the soaring expectations gave way to a profound sense of disappointment once viewers realized that his role was fleeting, lasting only five minutes.
[Warning: Spoilers Ahead]
To add to the frustration, Park Seo Joon's appearance in the movie was delayed by a full hour and was confined to a brief cameo within a flashback scene. In this segment, he assumed the character of Yon, the prince of Atlas, engaging in a unique interaction with Captain Marvel through singing and dancing, as the planet of Atlas relies on music and dance as its primary language.
While this particular scene did serve as a transition of sorts within the film, it markedly diverged from the expectations harbored by Korean fans. In a subsequent sequence, Yon briefly led his army into a battle against the Devan-Verse army, offering a glimpse of his action prowess by skillfully wielding a sword on two occasions before the scene's conclusion.
In addition to Park Seo Joon's fleeting appearance, numerous Korean netizens expressed their disappointment, as they believed that "The Marvels" failed to live up to the typical expectations associated with a 'Marvel Cinematic' film. Many viewers found the movie lacking in a robust and engaging plotline, and they questioned the quality of its direction. This sentiment has prompted a wave of Korean netizens to express concern that Marvel may have lost its magic, reminiscing about a time when the studio's movie releases were met with universal acclaim and seemed infallible.
Per the CGV Egg Index, akin to the Rotten Tomatoes website, 'The Marvels' is experiencing lackluster performance. Typically, a Golden Egg score below 80% indicates a less favorable reception from audiences, and 'The Marvels' finds itself trailing with a current rating of 74%.
South Korea is as an indispensable market for Marvel due to its robust box office performance and enthusiastic fan base. The nation's advanced technology infrastructure and high cinema attendance rates make it a lucrative platform for film releases. Korean audiences are known for their deep engagement with the Marvel Cinematic Universe, often leading to impressive opening weekend numbers and sustained ticket sales.
K-netizens commented, "The reviews are showing that it's not that good," "The Marvel cinematic universe is on the decline in my opinion," "It's just as expected," "Marvel lost their magic," "I'm glad I didn't watch the movie," "I'm curious about this film because Park Seo Joon is in it," "He only appears for like 3 minutes," "I just watched it but Park Seo Joon's part is so cringeworthy," "Even the trailer wasn't good," "I watched it too but I don't get the plot," "There's a lot of things you need to watch the show to understand what's going on," "I don't have any expectation for Marvel films anymore," and "The ratings are this low? Even with a strong fandom?"
They must be late to the party. Marvel lost their touch like 8 years ago
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