As the year-end music award season approaches in South Korea, the anticipation and excitement among K-netizens are reaching new heights. One of the most highly coveted accolades in the Korean music industry is the Daesang, and fans and industry insiders are busy speculating about which artists will be the top contenders this year.

The Daesang, often referred to as the "Grand Prize," is awarded to the most outstanding artist of the year, considering various criteria such as album sales, digital streaming, music video views, and overall impact on the music scene. Winning a Daesang is a tremendous honor and a significant milestone in an artist's career.

Korean netizens are actively discussing the three primary frontrunners for the prestigious Daesang awards at this year's year-end music award ceremonies: BTS' Jungkook, Seventeen, and NewJeans.

K-netizens commented, "The Daesang battle in any award show will be between NewJeans, Seventeen, and Jungkook," "I agree. I think they will each be given the song of the year award, the album of the year award, and the artist of the year award," "All HYBE," "I think this is true too, the three of them will get the awards," "I think the fight will be between these three except at the Melon Music Awards," "NCT will definitely win the Seoul Music Awards, lol," "I agree because of their performance this year," "It's all HYBE artists," and "Fight between HYBE artists."