In the ever-evolving landscape of K-pop, the Korean Business Research Institute has once again provided a glimpse into the current standing of girl groups through their monthly brand reputation rankings. Spanning from September 9 to October 9, these rankings consider crucial factors such as consumer participation, media coverage, interaction, and community indexes, presenting a comprehensive view of the industry's leading forces.

(EXTRA INFORMATION)

The brand reputation rankings for girl groups are constructed by the Korean Business Research Institute through a comprehensive analysis of various factors. The process involves utilizing big data collected from September 9 to October 9 and incorporates the following key elements:

1. Consumer Participation Index:
   • Measures the level of engagement and interest from consumers in relation to the girl groups. This includes activities such as online searches, clicks, and social media interactions.
2. Media Coverage Index:
   • Assesses the extent to which the girl groups are covered in various media channels, including news articles, features, and interviews. It reflects the visibility and media presence of the groups during the specified period.
3. Interaction Index:
   • Examines the level of interaction between the girl groups and their audiences. This can include social media interactions, fan club activities, and other forms of direct engagement.
4. Community Index:
   • Evaluates the strength and activity of the fan community around each girl group. This takes into account fan discussions, forums, and community platforms where fans actively participate in conversations about the groups.

These factors collectively contribute to the determination of the brand reputation index for each girl group. The index is then used to rank the girl groups based on their overall performance in these key areas. A higher brand reputation index reflects a positive perception of the group, indicating strong consumer interest, media coverage, engagement, and community support.

It's worth noting that the rankings provide valuable insights into the current standing and influence of girl groups in the industry, offering a snapshot of their popularity and impact during the specified time frame.

1. NewJeans: A Pinnacle of Consistency

Topping the list for an impressive fourth consecutive month is NewJeans. With a commanding brand reputation index of 5,661,944 for October, NewJeans continues to redefine consistency in the fiercely competitive K-pop scene. The group's keyword analysis reflects their global impact, with notable mentions of "Billboard," "GODS," and "League of Legends Worlds." Further emphasizing their influence are keywords like "selected," "record," and "release." The positivity-negativity analysis paints a resounding picture, revealing an astounding 89.82 percent positive reactions from fans and the public alike.

2. IVE: Soaring to New Heights

In a remarkable surge, IVE secures the second spot with a brand reputation index of 4,207,863, marking a notable 22.99 percent increase since September. This ascent speaks volumes about the group's growing popularity and the positive reception they continue to garner within the industry and among fans.

3. BLACKPINK: A Steadfast Presence

Taking the third position is none other than the global phenomenon BLACKPINK, maintaining a formidable brand reputation index of 3,674,425 for October. BLACKPINK's unwavering influence is evident in their consistent high rankings, affirming their status as a powerhouse in the world of K-pop.

4. & 5. TWICE and LE SSERAFIM: Charting Excellence

TWICE secures the fourth spot with a brand reputation index of 2,832,432, reaffirming their enduring popularity. Meanwhile, LE SSERAFIM claims the fifth position with an impressive index of 2,687,158, demonstrating their prowess and solidifying their presence among the industry's elite.

Celebrating Excellence Across the Top 30

As we extend our applause to the remarkable achievements of NewJeans, IVE, BLACKPINK, TWICE, and LE SSERAFIM, it's essential to acknowledge the entire top 30. Each group on this list contributes to K-pop, captivating audiences worldwide.

Here's a shout-out to the entire top 5, whose dedication, talent, and influence continue to shape the dynamic landscape of girl group dominance in the K-pop universe. May they continue to inspire and set new benchmarks for excellence in the months to come.

Top 30 Girl Group Brand Reputation Rankings for October:

1. NewJeans
2. IVE
3. BLACKPINK
4. TWICE
5. LE SSERAFIM
6. (G)I-DLE
7. OH MY GIRL
8. aespa
9. Red Velvet
10. Girls’ Generation
11. Apink
12. STAYC
13. WJSN
14. H1-KEY
15. MAMAMOO
16. NMIXX
17. Girl’s Day
18. ALICE
19. fromis_9
20. ITZY
21. APRIL
22. Kep1er
23. LOONA
24. Ladies’ Code
25. cignature
26. EXID
27. Dreamcatcher
28. Rocket Punch
29. Brave Girls
30. tripleS

As we anticipate more chart-topping moments and groundbreaking achievements, these rankings serve as a testament to the ever-growing influence and global appeal of K-pop's phenomenal girl groups. Let the music continue to inspire and unite fans worldwide.