BLACKPINK's LISA is recognized as one of the prominent music talents of this decade, supported by her consistent achievements across various music platforms. Moreover, she plays a pivotal role as a cultural ambassador, positively influencing young people and contributing to economies wherever she goes. In appreciation of her contributions, Thailand is set to honor her with a significant accolade.

This year, Thailand’s Ministry of Culture will introduce the Wattanakunathorn Award, which is slated to be presented to Lisa for her commendable contributions to Thai culture on a global scale.

Lisa's efforts in showcasing Thai culture, such as wearing traditional Thai attire in her solo album, have not only resonated globally but have also benefited local artisans. The attire has seen increased sales, with both Thai locals and international fans embracing it.

Furthermore, Lisa’s endorsement of ‘Luk Chin Yuan Kin’ (Thai-style meatballs) with ‘Nam Prik Pao’ (Thai chili paste) sauce created a noticeable uptick in interest towards this dish from Burirum. Similarly, her social media posts about her visit to the ancient city of Ayutthaya and her highlighting of Thai foods like ‘Roti Sai Mai’ and ‘Moo Krata’ have amplified the popularity of Thai culture and cuisine, resulting in increased sales and appreciation of these offerings.

There are still no exact reports on the date for the award day, but it is speculated that it will be this week and will take place at the Thailand Cultural Center.

Congratulations to BLACKPINK's LISA!