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Posted by Blink-News6,456 pts Monday, October 9, 2023

BLACKPINK's LISA is the First K-Pop Soloist to have two music videos reach 14 million likes on YouTube

BLACKPINK's Lisa continues her impeccable record-breaking streak as fans eagerly await upcoming music releases from the Thai superstar.

On this occasion "Money" has just surpassed 14 Million Likes on YouTube, joining her other solo song "Lalisa" which currently has 17 Million Likes on the platform. With this, Lisa broke her tie with PSY, Suga from BTS, and her fellow member Jennie becoming the first and only Kpop soloist to have multiple music videos to surpass the 14 Million Likes mark in YouTube history.

You can enjoy both pieces of art that Lisa gave us below:

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BLACKPINK JENNIE Cover : W KOREA November 2024
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LALISA Rockstar Tee
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BLACKPINK JENNIE Cover: VOGUE KOREA May 2024
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BLACKPINK ROSÉ : Dazed & Confused Korea 2024 Spring Edition
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BLACKPINK JISOO Cover - W Magazine April 2024
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Yonsei-alumni
Yonsei-alumni146 pts Monday, October 9, 2023 0
Monday, October 9, 2023

She also only has like two music videos out so...
I'm a fan, but still. BP is big, but they lack content. The content they have out has high production value yes, but there's not much.

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Lejan
Lejan2,582 pts Monday, October 9, 2023 0
Monday, October 9, 2023

As someone who does corporate social media marketing for a living, I can actually speak to this from a professional perspective. At best, YouTube likes are a secondary KPI. You can't view Likes in isolation or they become vanity metrics. They have to be taken as part of a larger picture.

For brands and companies on YouTube, other metrics are far more valuable, like unique viewers, traffic sources (that is, where your YouTube audience is coming from), audience retention (in other words, the video views over time, to measure its staying power), and watch time.


Case in point - if a video has a lot of views, but people are only watching for 2% of its total run time, it's a failure and you need to rework things and create more compelling content, because you're losing your audience fairly quickly. And if a video has a high number of views, but a lower number of unique views, that's not good either. That means the same people are watching your video over and over again and you're not reaching new people.

Fans get caught up in things like total views and likes because they provide bragging rights, but measuring success on YouTube is actually far more complex than that from a business standpoint.

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