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Posted by Susan-Han Wednesday, August 16, 2023

Kim Soo Hyun takes over as the new face of outdoor brand 'Eider'

AKP STAFF

The popular French outdoor clothing brand 'Eider' has selected actor Kim Soo Hyun as its new endorsement model!

Kim Soo Hyun will be handed down the role from fellow actor Park Bo Gum, who has represented the brand from 2017 through 2020, then again from 2022 through 2023. 

Meanwhile, the outdoor brand is well-known among Koreans for its specific preference when it comes to its "visual couple" endorsement models, such as Lee Min Ho x Girls' Generation's YoonA, Park Bo Gum x Red Velvet's Irene, and Kim Woo Bin x Han So Hee. 

  1. Kim Soo Hyun
  2. Park Bo Gum
3 14,400 Share 89% Upvoted
 
Hyunjil
Hyunjil24 pts Thursday, August 17, 2023 0
Thursday, August 17, 2023

This is a very suitable brand for him, he is doing all kind of outdoor sport. Look forward to his new drama

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Mina24
Mina24430 pts Thursday, August 17, 2023 0
Thursday, August 17, 2023

You missed one name. Wonyoung is the Eider’s brand ambassador with Bogum as well.

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