For years, JYP Entertainment has been regarded as one of the top entertainment agencies in the K-pop industry, consistently dominating the digital charts in Korea with a stable of talented artists and numerous catchy tunes.

However, a recent decline in digital chart performance has left fans wondering: What has caused this shift from being a digital chart powerhouse to experiencing underperformance?

JYP Entertainment Artists' MelOn Daily Peak Ranking in 2023:

TWICE's "Set Me Free" - peak rank 83

NMIXX's "Love Me Like This" - peak rank 6

Xdinary Heroes' "Freakin' Bad" - unable to rank within the top 1000

Stray Kids' "S-Class" - peak rank 100

NMIXX's "Party O'Clock" - peak rank 123

Korean netizens find themselves puzzled by the underwhelming digital performance of JYP Entertainment artists on MelOn. This comes as a surprise, considering these artists are experiencing an upsurge in popularity with increased album sales and larger concert venues. Their music is also gaining significant recognition worldwide, which should logically translate into stronger digital performance domestically.

Netizens commented, "They are talented but I don't know why they're ranking so low," "I used to be a consistent listener of DAY6 when they released songs," "To be honest, I'm not worried about Stray Kids, I'm more worried about NMIXX," "I really don't like the producers at JYP, I feel they're falling behind on the trends," "All their songs sound similar so I don't listen to them," "I'm worried about NMIXX and ITZY," "JYP Entertainment had the favor of the general public before but now I think they aren't able to tell the trends. Also, they seem unsure about the concept of NMIXX," "Their artists are popular overseas though," "It's sad what's happening to NMIXX," and "I guess Korean people stopped listening to JYPE music."