Prior to the match between Jeonbuk Hyundai and Paris Saint-Germain FC at the Busan Asiad Main Stadium on August 3, the PSG uniform produced by G-Dragon's brand PeaceMinusOne was unveiled.
Paris Saint-Germain (PSG) unveiled the specially designed uniform on Instagram. The new design elements on the jersey incorporate iconic aspects of G-Dragon's brand PeaceMinusOne, demonstrating a unique fusion of music and sports culture.
The player's name, traditionally displayed on the back of the uniform, is crossed-out by a stripe reminiscent of the Peace Minus One logo. Furthermore, the jersey number features the trademark Daisy logo associated with G-Dragon. To round off the custom design, the phrase 'ICI C'EST BUSAN', translating to 'This is Busan' in French, adorns the bottom of the jersey, thereby promoting the South Korean city.
This collaboration marks the first instance of a Korean idol designing for a top-tier European football team from one of Europe's 'Top 5' leagues.
The two legends G-Dragon and Neymar, met on the field and greeted each other after the match.
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MemoQ (Banned)5,136 pts Thursday, August 3, 2023 2I swear nobody does it like G-Dragon!!! He single handedly made high fashion brand look at idols, before him there was nothing called ambassador for idols, nowadays everyone is ambassador of something. Now he's opening the door for football as well for idols!! The biggest sport in the world!!! King stuff.
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