The formidable influence of BLACKPINK extends well beyond the music scene, as demonstrated by the impressive "BORN PINK WORLD TOUR." More than just achieving rapid 'sold-out' status for their stadium concerts, these shows have sparked a tourism boom and economic revival in the countries graced by their performances, most recently Vietnam.

In Vietnam alone, two concerts led to a staggering influx of 2.38 million visitors to the city of Hanoi. This surge included approximately 381,000 international tourists and numerous domestic travellers from various parts of the country. In response to this remarkable increase in tourism, the Chairman of the Hanoi People's Committee Trần Sỹ Thanh expressed his gratitude in an official letter. Addressing the superstars and their dedicated fans, the Blinks, he thanked them for their significant contribution to revitalizing the country's tourism industry.

It is an honor that the government itself congratulated BLACKPINK, although netizens already saw this event coming due to the photos and videos that were shared on social networks, where you could see how from outside the stadium, there were thousands of people who did not get tickets singing the songs of the group, in addition to those present in online broadcasts.