Apple Korea launches a new 'Shot on iPhone' campaign in Korea with NewJeans' "ETA"

Apple Korea launched a new 'Shot on iPhone' campaign in Korea with NewJeans' "ETA."

On July 21st, Apple Korea's new 'Shot on iPhone' campaign began with the release of NewJeans' "ETA." "ETA" is one of the three title songs for NewJeans' second mini-album 'Get Up.' The official music video for the song was filmed entirely with iPhone 14 Pro. 

Director Shin Woo Seok who produced the "ETA" music video explained, "We had to film every single scene with iPhone. So I had everything that iPhone could do in my mind when I was writing a scenario for the music video."  

ADOR representative Min Hee Jin commented, "From the beginning, I wanted to present a new and different experience to listeners with one song as we had three title songs. So I came up with the idea to film the official music video with iPhone which will also suggest a new way to produce music video in a more easy and accessible way."

Meanwhile, the music video for NewJeans's "ETA" tells the story of a group of girls who just caught a friend's boyfriend making moves on another girl red-handed. Check out the music video here if you missed it.