Posted by pjms_gina54,688 pts Thursday, January 19, 2023
Dior stock has skyrocketed to an all-time high as fans flock to Dior stores, buoyed by the influence of #Jimin as the brand's new global ambassador
News of the giant French luxury fashion brand 'DIOR' announcing Jimin as its newest global ambassador, which made him the First Asian Male to have this status in the brand, has been making major waves both in the social and financial spaces.
The announcement posts for this collaboration by Dior received the highest engagements in the brand's account history on Twitter and Instagram, as previously reported, with numerous tags and keywords entering the worldwide trends list and Dior's mentions on Twitter surpassing a tweet volume of 1.26 Million[read here]. All this happened in a matter of minutes. In fact, it created such a big buzz that even multinational cable news channels reported on this occurrence, leaving fans in awe as it is not a common occurrence for major global news channels like CNN to report on a brand signing a global ambassador.
Fans also demonstrated their enthusiasm over this news with action! It was seen that the company's stock shot up following this announcement, with many financial news pages reporting on this announcement and its impact.
Additionally, fans around the world took to different Dior store outlets to purchase various items in support of Jimin, despite the very high price tags on some of the items, like the bag he wore at the airport on his way to Paris fashion week. Many of them posted images of their purchased items on social media.
Jimin has always had a profound influence on Army’s choices. His designs for Army usually sell out in minutes.