From opening an online store in Tmall to opening her first physical flagship store in Shanghai, 2022 has been a great year for Jessica Jung and her brand, Blanc & Eclare.

Earlier today, she opened her new store in Hefei. This is the second branch for Blanc & Eclare in China.

On December 12, Jessica uploaded a small promotional video for Blanc & Eclare. It was then confirmed that her store in Hefei was underway.

Fans, especially Chinese fans, were excited to hear about the opening of the store. Reportedly Jessica plans to open more branches over the coming months in China, and fans can't wait.

A lot of fans have also pointed out the brand's growth. They exclaimed how proud they are of Jessica for her achievements for the brand despite setbacks.

Last year the brand was embroiled in a lawsuit regarding loan repayment. A lot of rumors were spread regarding the issue, and netizens thought the loan was Jessica's personal loan even though it was of the business. In the end, the lawsuit was dropped on April 27. Due to all these rumors, many fans were worried about the future of the brand. However, Jessica seems to have destroyed all those doubts, as Blanc & Eclare is still going strong and flourishing.