Media outlet News 1 conducted a survey about rookie of the year. 

On December 17th, News 1 announced the results of its survey about the rookie of the year. They surveyed 33 industry experts from multiple entertainment labels including JYP Entertainment, Jellyfish Entertainment, SM Entertainment, YG Entertainment, RBW, WM Entertainment, FNC Entertainment, and more. Each expert was told to choose two rookie idol groups that debuted this year. 

NewJeans received the most votes (29 votes), and IVE was the runner-up (21 votes). LE SSERAFIM came in third with 10 votes. ATBO, NMIXX, and TEMPEST all received one vote. 

For choosing NewJeans as the rookie of the year, experts commented: 

"They left a lasting impression on the general public by refraining from the usual conceptual approach."

"Reconstructing Y2K aesthetic really appealed to teenagers and 20-somethings."

"They are true rookies without any member re-debuting and their songs come before the members."

"Their debut was sensational and their team color and music stood out."

For choosing IVE as the rookie of the year, experts commented: 

"They best reflected what today's pop culture tries to convey with their unique concept and storytelling." 

"They produced 3 mega-hit songs in a row as soon as they debuted."

"They are not just popular among children. They are iconic in that they lead gen z trends as well." 

"They won the war of the rookie girl groups."  

For choosing LE SSERAFIM as the rookie of the year, experts commented: 

"Each member has their own storyline. Along with their powerful choreography, they were able to get their names out to the general public." 

"They show their ambition and confidence in their songs which is fascinating." 

"Despite the negative issue, they came back with two hit songs."