Jessica Jung's fashion brand Blanc & Eclare is one of, if not the most, successful Idol brands out there. The brand has been in high demand since its launch, and it continues to grow. On November 7, Blanc & Eclare officially opened their new store in Shanghai.

The store's launch has been in the works for a while, and yesterday it finally opened. Jessica, alongside fans, had been looking forward to it as well.  The brand had originally been founded in 2014 and has grown much since then. Surely that's something Jessica is proud of. A few photos of her outside the store had been posted on Weibo. While fans had already been thrilled about the opening, seeing Jessica look just as invested, they felt even more excited.

A few photos of the interior of the store were posted as well, and that bought on more hype. The store was colored in soft baby pink and baby blues with matching pastel décor. The store had a cute yet sophisticated vibe which seemed to encapsulate the brand's image perfectly.

On the opening day, many fans showed up. Fans crowded outside the front of the store, and long lines were formed as everyone waited for their turn. 

Many fans even posted pictures of their purchases by holding their bags in front of the store.

The launch of this store was definitely successful; there are even rumors that Jessica has plans to expand and open up more outlets in China. Would you look forward to the opening of future branches?