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LOONA fans angered after finding out Chuu prepared her birthday event for fans using her own personal money

AKP STAFF
Posted by Sophie-Ha Friday, October 21, 2022

Earlier this year, it was revealed that Chuu had filed a lawsuit against Blockberry Creative to suspend her exclusive contract in December 2021.

Since then, many fans found instances that showed that Chuu and Blockberry Creative have not been on good terms, as Chuu has been treated poorly by the label.

On top of that, Chuu has not been participating in LOONA's latest schedules, such as LOONA's first world tour concert in Seoul. Additionally, fans are also speculating that Chuu has been removed from LOONA's group chats after revealing to fans that she did not receive any notices about attending the schedules.

Recently, fans became more upset when they found out that Chuu had paid for her recent birthday event with fans. 

Chuu's fans were happy to celebrate the idol's birthday on October 20. Chuu invited her fans to a birthday event and had a wonderful time with them.

After the birthday event, it was revealed that the birthday event was not prepared by her company, but it was an event that Chuu had paid for herself.

This was revealed when the fans who weren't able to go to the event expressed they were envious of the fans who went. Chuu responded, "Next time, I'll get a bigger venue for the Potatoes (Chuu's fandom nickname)!!! This time, I had to do this with my money, that's why," explaining why she had to have the event at a small venue.


On the other hand, fans saw that Blockberry Creative had prepared a birthday celebration for member Heejin, whose birthday is one day away from Chuu's. During the group's Seoul concert, the agency prepared a surprise event for Heejin's birthday, and Heejin was able to celebrate with all the members.

This caused Chuu's fans to become sad since they have been seeing that Chuu has been neglected by the agency and left out of various group activities. 

On top of that, Chuu's fans were angered when it was revealed the birthday event was solely prepared by Chuu alone.

  1. LOONA
  2. Chuu
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Fenn16
Fenn164 pts Friday, October 21, 2022 2
Friday, October 21, 2022

why are they angered, she manage her personal schedule why would BBC pay for it. she specially went to court to be able to manage her own personal activities. Why would BBC pay for it if they don't manage it. Look i get it, but people need to stop being angered at BBC for things they have no control over.

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trogdorthe8th
trogdorthe8th15,547 pts Friday, October 21, 2022 3
Friday, October 21, 2022

We may not like it, but in this case it's not as simple as "They just don't give her anything." She's in a legal battle with them now to suspend their management of her activities. Even though it's abundantly clear that Blockberry Creative has made massive errors and poor management structures for their idols, the fact is that she legally drew a line in the sand. This means that while this litigation is STILL ongoing, the company is going to be limited in what it can and is also willing to put into her solo activities as this all has to be added to the discovery going forward. She's made claims as well that she hasn't been paid, which as lead people (myself included) to wonder if they funneled a large portion of her funds back into the company to try and save LOONA, leaving nothing to pay back to the original source of the income. We don't have proof of this, but it would make sense as to why she continues to have projects that allegedly don't bring her a paycheck. However if that were the case, then there would be immediate proof of this to bring to court, which is puzzling considering she hasn't outright stated that they're withholding from her. Furthermore, we also don't know what sort of contract she had with the company, which may have taken a much larger cut than she understood from the beginning and thus leaving her with little to no payback from her profits.


It's clear at this point that out of all the LOONA members she at least has paid her debts back. But this was still a large venue to hold if she paid out of pocket, so clearly she's made some kind of profits back. I get that this is at a smaller venue than what she may have held in the past with LOONA fanmeets, but it's still reserved with staff, lighting, the promotional set up and plenty of other things which would not be cheap. So even though she may not have gotten everything she is due from her company, it's obvious she has been paid or she wouldn't have been able to afford such a nice event. We may not like the situation, but she effectively made a decision to cut ties with her company, and so it's understandable that they're going to be less supportive of certain endeavors if it's clear that she's not going to stick around. Even if they weren't such a terrible company with a bad business plan, NO COMPANY would actively participate in excess help and promotion of an artist that has filed to break contract with them. That's not only a breach of trust but it's going to hurt the image of your brand, no matter how good or bad of a company you may be. In the end, I hope all the receipts will bring the truth to light and that she is paid what she is owed for her work. After that, I think a clean break is best as it's clearly not going to work in the long run for her to stay with the company. No matter who has done wrong in this situation, there is no trust left between either party, which is why they don't support these extra events and she tries to shame them for public attention to her cause.

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