Trends are bound to change, and many different things in life change. This goes for the entertainment industry as well, including the K-pop industry.
Many years before, women were depicted as fragile and as damsels in distress in the Korean entertainment industry. In K-pop, girl groups usually sang of love - being in love, heartbroken in love, being lovestruck, or being spiteful because of love.
But the trend has changed for the 4th generation girl groups. Most groups these days show their girl power and sing of things beyond the topic of love. Idolissue, which is a social media outlet delivering various idol news, listed some of the 4th generation girl groups that sing about different topics.
According to Idolissue, IVE sang of Narcissism in "Love Dive," aespa is out fighting Black Mamba in KWANGYA, Dream Catcher sings of protecting the environment, LE SSERAFIM sings of their inner strength, and (G)I-DLE is breaking the stereotype people have of "Sexuality" through their latest comeback.
In this way, girl groups are now not limited to singing about love but are spreading different messages through music.
K-pop fans love that the generation has changed in a way that girl groups can now sing and portray concepts that goes beyond just simple love songs.
Netizens commented, "The generation has come when girl groups can sing about just more than love," "This is a new generation for girl groups," "I think this is a good phenomenon," "They are all awesome," "I'm really happy that not a lot of girl groups just simply sing about love anymore," "aespa has a really unique concept that really stands out," and "This is actually really amazing that girl groups are not just limited to singing about love now."
I like where these new gen groups are leading us. This could be one of the reasons 4th gen groups are doing so well.
I, for one, like the change. I think they're amazing!