MNET's Popular show 'TMI News' discussed the star's selling power in their recent episode. Celebrities who are famous for selling out things and causing sold-out crises were ranked in their list of Top 10 “Sold Out Stars.”
Park Eun-Bin from Extraordinary Attorney Woo took the crown as she ranked #1 in the list, Lee Jung-Jae from Squid Game at #2, Jungkook ranked #3, followed by Lee Hyori at #4.
Jungkook's colossal impact and selling power was discussed on the show with a long detailed video, sharing how he made Hanbok and Downy fabric softener famous, causing them to sell out instantly. He caused sales to grow 140 times, and the small companies earned recognition and success. Check the video on the Mnet K-Pop YouTube channel.
"Jungkook showed off a daily life hanbok as an airport fashion and sold out. Jungkook said that he usually wears traditional Korean clothes.
The company that made the daily hanbok that Jungkook wore for airport fashion is a small company with 10 employees that mainly made monk clothes for monks. As soon as Jungkook puts on the daily life hanbok, the website server goes down and finally enters a department store. Sales increased tenfold."
"The stock could not keep up with orders. It really enjoyed the Jungkook effect. Another item that Jungkook caused a sell-out was fabric softener. Laundry fairy Jungkook, briefly mentioned it during a conversation with ARMYs. Two months' worth of supplies were sold out in one day.
The sales volume increased by a whopping 140 times, and it was released in Korea as a limited edition package, and it was known that Jungkook himself could not purchase the product because it was out of stock."
Jungkook's colossal impact and selling power ✅