Jimin is well known for his strong brand power that has resulted from his equally extensive global popularity. He has managed to attain arguably the biggest international fan support for any individual K-pop idol thanks to his charming, kind, and warm-hearted personality, his god-tier skills as a dancer and a vocalist, and his breathtaking visuals. He wins hearts in any and every aspect, and his fans will always want to feel closer to their idol by purchasing any items associated with him, causing immediate out-of-stock crises irrespective of the price tag on any of the items. This has made him one of the most valuable brand ambassadors that any brand could have, as seen from cases of Louis Vuitton, FILA, and Samsung [read here, here and here] among numerous other brands and also from his self-designed merch released a few months ago, which had the fastest sell-out time of just 0.1 seconds and even caused the Weverse shop servers to crash due to the high traffic volume of fans scrambling for the items [read here and here].

His status as the ultimate sold-out king was demonstrated yet again on September 6 when BTS' Dalmajung merchandise collection went up for grabs ahead of the Chuseok holiday. 

Prior to this, a Dalmajung video preview had been released on September 3, and as always, Jimin absolutely owned the concept as he does all others.

His ever-radiant beauty took over the hearts and minds of fans, and they could not help but gush over him. They praised his look and expressed their thoughts and feelings using sweet and poetic phrases such as "Jimin's beauty shines brighter than the heavens," "his mesmerizing and captivating gaze straight to your soul," and "Jimin's mesmerizing aura is beyond words," and called him "a piece of art" and "a real life prince charming" among other beautiful descriptions.

As expected, after seeing his look for the merch collection, everyone was eagerly awaiting the release of the merch. They all wanted to have a piece of the items, if not all of them!

As soon as the merch collection was available for pre-order, some fans managed to grab every single piece of Jimin-merch from the collection, showing how alluring he is and how strong his brand power is.

Consequently, his merch items like the Acrylic stand was the first to go out of stock among all the members, and it was the only one to remain sold out for a while.

Those fans who did not manage to get their hands on any of his merch due to the lightning speed with which the items sold out opted to at least get other types of merch from different collections, which closely resembled the Dalmajung collection. This is the kind of pull that Jimin has on consumers.

Jimin is the ultimate brand and sold-out king.