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Posted by Sophie-Ha Monday, July 25, 2022

NewJeans's debut album design aesthetic is being touted as a breath of fresh air

AKP STAFF

NewJeans are the new hot rookie girl group in the K-pop industry right now as they suddenly dropped the song "Attention" from their debut album 'New Jeans.'

As soon as the music video for "Attention" was dropped, the girl group from HYBE's sub-label ADOR garnered much attention for their visuals as well as their performance skills. Not only that, Min Hee Jin, the creative director behind the production of the girl group, received much applause for creating another top-tier girl group after her lengthy history at SM Entertainment.

With the group scheduled to make their official debut on August 1, NewJeans continued revealing more music videos for the b-side tracks and showing off the wonderful vocals of each member. The group also released various teasers for the upcoming debut album and revealed the album design for the upcoming EP.

NewJeans's debut EP is packed full of merch and content along with various spunky design that is receiving much love from fans already. The girl group is offering three different bag designs and various choices of album purchases.

Fans will have the choice to purchase an environmentally friendly digital copy of the album that will include the physical photocards but not the CD, or the full bluebook version of the album that will include photo books for the members.

The album design is being touted as a breath of fresh air in the music industry. The graphics and layouts on each page are clean, and people are saying how the design is so hip. Many are also impressed with the diverse content that is provided by the group. Netizens commented, "I love the design, I'm definitely going to buy their album," "I already bought an album lol. This is the first time in ages I bought a girl group's album," "I really won't the album now," "The design matches so well with the sentiments of today's generation," "Min Hee Jin is the best," "Everything about the album is so pretty," "The packaging for the albums are so cute," "This is the first time I saw the album preview and wanted to buy the album," "I was contemplating but I bought the red bag, lol," "Wow, look at the design," "The album cover is so cute," "I want everything on that list," "I can see Min Hee Jin put in a lot of hard work into this group," "This is just my style," and "The design is so crazy, I love it."

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New Jeans Cover : Billboard Artist Magazine
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[WEVERSE POB] NewJeans - 2nd Single [How Sweet] (Standard ver.) (SET)
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ManupecksSONE
ManupecksSONE7,541 pts Monday, July 25, 2022 2
Monday, July 25, 2022

Their whole vibe is a breath of fresh air and I couldn't be more excited.

17 (+22 / -5)
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xtinah
xtinah422 pts Monday, July 25, 2022 0
Monday, July 25, 2022

This album is so 2000s....I remember drawing over the CDs my friends and I would burn at home when making our mixed CDs 😂 The art direction is pretty sick ngl

11 (+11 / -0)
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