LØREN has just landed an impressive endorsement deal!

The singer/songwriter, active as a part of THEBLACKLABEL's talent roster, was selected as an endorsement model for Saint Laurent's 2022 eyewear line. Along with the announcement, a photo from the campaign was released, featuring LØREN creating a chic mood with a vintage rockstar hairstyle and a pair of black Saint Laurent sunglasses.

Through the campaign, he has become the first Korean male solo artist to model for the company's eyewear brand, showing his potential as a future global fashion star.

Meanwhile, LØREN debuted in 2020 with his first single "Empty Trash," which he wrote, composed, and produced himself. He is also known not only as the male lead in BLACKPINK's "Lovesick Girls" music video but also as a songwriter for the single itself. He also co-wrote include "You Never Know" and "Pretty Savage," both B-sides on BLACKPINK's 2020 release 'The Album.'