G-Dragon is famed as a fashion icon across the globe. His status was further cemented after creating his own signature shoe silhouette with the world's most valuable apparel brand, Nike.

Both the Kwondo and his earlier interpretations of the Airforce silhouette, the Paranoise, were marked by the distinctive usage of the Peaceminusone (PMO) daisy. 

Paranoise

G-Dragon's brand, founded in 2016, is known for its signature use of the PMO daisy, aka the G-Daisy, a peculiar configuration of the common daisy where one petal is missing in a particular position.

The superstar interpreted the flowerhead as a clock face, with the missing petal at the 8 o'clock position. G-Dragon has shown a mystical connection to the numeral 8, which is considered a lucky number in Korea, and as his birth date is 8/18/ 88, he often references the number in his work.

So popular has the PMO daisy become that it is copied illegally by people who wish to take advantage of its popularity and recognizability. BIGBANG fans have even compiled instances of counterfeit PMO daisy goods spotted all over the world.

However, such copying is illegal as a search on Kipris, the Korean intellectual property registration service, shows that the PMO daisy is a copyrighted design and trademark under PeacePlusOne, the holding company that owns the label Peaceminusone. 

Recently, there was a controversy regarding the blatant copying of the daisy symbol by a Korea-based costume jewelry company, which came to light as the counterfeit goods were worn by a popular Kpop idol. After protests by fans, the jewelry company removed the copied pieces from their digital footprint. Meanwhile, a fan reported that Peaceminusone, after being alerted to this blatant copying, might be taking legal action against the offender.

Perhaps the true power of the PMO daisy lies in its ability to make a flower, considered feminine and childlike by many, into a fashion logo so powerful that people across the globe, both men and women, want to wear it with pride.