Even top K-Pop stars like BTS's RM and EXO's Kai have joined the hunt to "catch 'em all"!
Earlier this month manufacturer SPC Samlip Corporation re-launched an iconic convenience store product from the 1990s', the 'Pokémon Bread'! The return of the adorable snacks to convenience stores all across Korea has struck adults in their 20s and 30s, who grew up collecting the 'Pokémon Bread' as children, with major nostalgia.
In the first week of re-launch, Samlip has sold over 1.5 million 'Pokémon Bread' snacks across convenience stores throughout Korea. People are raiding convenience stores everywhere to get their hands on these 'Pokémon Bread' snacks, as well as the cute ''Pokémon' stickers that come inside each one!
This past weekend, EXO's Kai cutely shared his own progress on the search for the 'Pokémon Bread' in convenience stores near his neighborhood through Bubble.
Kai told fans,
"I just can't find it, the 'Pokémon Bread' TT. I'm gonna find one for sure tomorrow TT."
"I finally found one! I'm so excited."
"I haven't looked at it yet..."
"Is this returnable?"
"Is this a dream?"
"I searched all the convenience stores for 5 days and found one last one that was left."
"But this guy is too real-looking."
"Isn't this guy the only who is too hyper-realistic?"
"The bread is tasty, but it's not enough comfort."
On March 9, BTS member RM also let fans know that he was currently in on the 'Pokémon Bread' craze.
He wrote in a series of Instagram story updates,
"Please sell more TT."
"I raided 8 convenience stores."
Please produce 10x more Choco Rolls and Ghastly breads please..."
Which 'Pokémon' stickers do you think RM pulled from his 'Pokémon Bread' snacks?
Now hold up???? Pokémon bread… I want it now 💳💳💳