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Red Velvet's Joy becomes a muse for Vegan beauty brand "Athé"

Posted by princekrish3,204 pts Thursday, February 17, 2022

Red Velvet'sJoy has been named the muse of Athé, a premium organic and vegan beauty brand for cosmetics and skincare.

To commemorate their new relationship, Athé has also launched a new vegan Authentic Lip Balm color for 2022, #10 JOYFUL.





ATHE has received its vegan certification from the renowned certification institution in France, EVE. The brand is also known for not conducting any animal experiments during the testing process.


Meanwhile, Joy's recent drama 'The One and Only,' was released on Netflix Korea this month, and it currently ranks in the Top 3 on the platform.

  1. Red Velvet
  2. Joy
5 9,635 Share 74% Upvoted
 
Hangry-jin-needs
Hangry-jin-needs830 pts Thursday, February 17, 2022 0
Thursday, February 17, 2022

shes so purrtyyy 😄

8 (+9 / -1)
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rickkelly
rickkelly2,640 pts Thursday, February 17, 2022 1
Thursday, February 17, 2022

I like how the earrings match the Athe products case design.

5 (+6 / -1)
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