Some netizens are now discovering for the first time that ASTRO's Cha Eun Woo uses a different "voice" for his promotional activities from his daily conversations!

A short video clip of "Cha Eun Woo's real voice" is in fact going viral on online communities, giving netizens a chance to compare his "idol voice" to his more natural "conversational voice". 

In the clip below, the advertisement begins with Cha Eun Woo's recorded narration, for which he uses his "idol voice". Then, Cha Eun Woo appears on camera as he shares a casual conversation with the cameraman about his morning routine, this time using his "conversational voice". 

According to fans, Cha Eun Woo typically uses his "idol voice" for his broadcast activities due to the fact that his label, Fantagio Music, required him to use a high pitch for speaking since his trainee days. 

Netizens reactions to the new revelation regarding Cha Eun Woo's voice went:

"OMG What did your dumb company do??"

"Heol, companies tell idols what pitch they should talk in too??"

"Is that the tone he uses for phone calls? I wanna hear him having a phone call with some close TT."

"Wow, okay even his voice is handsome."

"WTF I love his voice, why have I never heard it before."

"His real voice just makes him an even more perfect human."

"Heol, I've never heard him speaking like that before TT. I freaking love it TT."

"Just when you thought a person couldn't be more perfect."

"Forreal, god gave him everything!!"

"That's his real voice?! I never knew!!"

"You mean all this time, I could have watched Cha Eun Woo dramas with that voice?? I'm so mad at his company right now."

"As someone who used to think that Cha Eun Woo was perfect except for his voice... I admit I was so wrong OMG."