HYBE Labels Japan (formerly known as Big Hit Japan) had confirmed in January this year that it would debut a new global boy group featuring former I-LAND contestants alongside trainees who are yet to be revealed to the public.

As mentioned on the website of HYBE LABELS JAPAN, this group is a “Global Debut Project to produce artists who will start in Japan and go on to perform on the world stage.”

As it would so happen, 2021, much like 2020, has had an unprecedented global COVID-19 pandemic to contend with, which has no doubt caused much anxiety as well as hindering travel plans for all involved in this global project.

Still, the global fans have also been waiting since January for the four members of this new group — K, NICHOLAS, EJ, and TAKI. While waiting, the global fans have been busy organizing activities in anticipation of the group's debut and hence the advertisement in New York, USA.  This is the first pre-debut boy group to have a 7-day advertisement in New York’s Times Square.  The advertisement will be a 15-second video, every hour of the day from Monday 20th to Sunday 26th of September.  The address is 701 7th Avenue New York, NY 10036. This advertisement has been supported by the following global fan groups:  @BHJG_JPN / @K_TEAM_JAPAN / @EUIJOOGLOBAL / @japan_taki / @K_ILAND2020.