Jeon So Mi's 'DUMB DUMB' challenge is going viral on TikTok, hashtags gain more than 100 million views

Jeon So Mi's new song "DUMB DUMB" is receiving global attention on TikTok.

Jeon So Mi launched her "DUMB DUMB" challenge through TikTok on August 3rd, and the hashtag #dumbdumbchallenge has now gained more than 122.7 million views. In addition, as of August 16 at 6PM KST, various TikTok videos that used the hashtag #dumbdumbchallenge have surpassed 70 million views, just two weeks after the challenge first began. The "DUMB DUMB" challenge that Jeon So Mi and comedian Yoo Se Yoon created has received over 10 million views, further proving the explosive response from global fans.

The challenge drew attention for its main choreography point, the 'Batman Dance', and attracted K-pop stars such as Kim Chung Ha, Oh My Girl's YooA, Kim Se Jung, (G)I-DLE's Soyeon, and more to also participate in the challenge.

Meanwhile, Jeon So Mi is setting a notable record as a solo artist through her "DUMB DUMB" challenge, and continues to make impressive achievements on digital music charts with her new release.