BTS's Jimin has ranked first in the brand reputation ranking for individual boy group members for the past 31 consecutive months, and 33 months on aggregate. This ranking gives a measure of how marketable an artist is in South Korea, based on how the general public perceives the idol. High-ranking idols on this scale will usually be the favorites when it comes to partnerships, sponsorships, or any kinds of deals with businesses, as they are deemed more valuable and profitable for the entity. 

Consequently, Jimin as a brand is considered to be highly powerful and influential with high economic impact, as evidenced by the numerous instances where items such as clothing or accessories that he is seen wearing go out of stock within short spans of time. This past week has witnessed the same 'Jimin Effect' on different items.

On the 24th of July, BTS appeared on SBS  8 O'clock news after they topped the Billboard HOT 100 chart with their latest single, 'Permission to Dance.' The group had previously topped the same chart for 7 consecutive weeks with 'Butter' and thus, had just replaced themselves. By so doing, BTS became the first group in over a decade to replace themselves at number one, since Black Eyed Peas in 2009, and overall the first act since Drake in 2018.

During this interview, Jimin wore a FIORE Spin Balloon Heart Necklace that was engraved with 'Army,' along with Heradi Wave 060 Earrings, to complement his look. The necklace was going for $94, while the earrings were priced at $72.

Soon after the group's appearance on the show, the necklace that Jimin was wearing quickly sold out on the online website and is still attracting orders. In fact, the brand made a post on August 6, saying that the item was out of stock and that they would try to produce it again as soon as possible. They further cautioned buyers on the possibility of delivery delays due to the high volume of orders that they were receiving.

On the other hand, the HERADI brand currently has photos of Jimin wearing the 'WAVE 060 Earrings' on the official website, and the price of the earrings has gone up to $76.36 from the previous $72.

In a different instance, on August 2, Weverse magazine posted an interview group photo for the release of BTS's album 'Butter.' In this photo, Jimin had a casual look with grey denim pants and a white round short-sleeved t-shirt with a black 'LOVER' logo. He further accessorized with NONENON Billiard Necklaces costing $26 and $27.

Similarly, the demand for the t-shirt skyrocketed following the posting of this image, leading to a sell-out of both colors in which the t-shirt was available on the official website, black and white https://t.co/74QzBkkZPH?amp=1.

Moreover, Jimin is on the brand's official website among the celebrities wearing different pieces from the brand.

Jimin's brand power is unmatched, and the 'Jimin effect' is felt in every industry. On August 7, JoongAng Daily, a Korean national newspaper, published a piece mentioning the impact that Jimin has had on the increasing popularity of tteokbokki around the globe. The newspaper narrates that this increasing demand stemmed from a picture of Jimin eating tteokbokki, which went viral online. Since then, many foreigners have uploaded videos on YouTube where they are seen trying the street meal https://t.co/oq9WufzpnD?amp=1. This is not the first time that the newspaper has reported on Jimin's impact on the global exports of tteokbokki. The same news was covered on March 31 of this year by the same magazine https://t.co/uyUwZeb82a?amp=1, and KBS news did a similar piece on May 27. Seoul Economy published a similar report on February 3, 2021, https://t.co/jZ3OYuSrkL?amp=1.

With his charming personality, sincere words, and amazing looks with perfect body proportions, it is no surprise that the public gets immediately attracted to anything that Jimin touches and wants to have it too. Jimin has also sold out products from luxury brands such as Louis Vuitton (knitwear, shirt, and necklace), Stephane Christian (sunglasses), Alexander McQueen (necklace), and many others. Thus, it is clear that his impact knows no boundaries in field or price. He can sell out any kind of item at any price level.

Jimin's brand power is unmatched, and as BTS is seen having more and more sponsorship and collaboration deals, fans are excited to see his impact in action in even more fields. 

Congratulations yet again to the SOLD OUT KING!