BTS’ Jungkook made Teazen’s Kombucha a household name when he drank it in one of his Lives and caused the brand to grow exponentially since then. Teazen successfully expanded its business globally and has now received the award for the number 1 Brand in Korea for the year 2021awarded by the Korean Consumer Forum, thanks to Jungkook’s Brand Power and impact on the retail industry.

Teazen tweeted about their win and thanked everyone who supported them so far. They thanked Jungkook and “sold out king,” referring to Jungkook, multiple times in their past tweets.

Jungkook’s influence and impact have been demonstrated multiple times as he caused numerous brands to grow and become successful after he was seen using their products. His brand power made the products sell out instantly and caused a huge, sustained demand in the market for said products. The Maeil Newspaper, one of the largest financial newspapers in Korea, did a detailed article on Jungkook’s Brand power, calling him “An Icon who has shaken the retail Industry” and saying the below:

“Jungkook is creating the “Jungkook Effect” by continuing to sell out products, from the products he wears to the ones he eats. It shows a strong influence and ripple effect, as much as his global popularity.”

Numerous top media also reported and highlighted Jungkook’s ability to create huge, sustained demand for products in the market and cause businesses to grow as many homegrown brands benefited from his influence.

Many netizens have also commented on Jungkook’s ability to literally change the fate of business with just one use or mention of the brands’ products. It goes far beyond just momentarily selling out a product.

Jungkook’s unmatched impact on the retail and the ripple effect of his Brand Power on homegrown businesses such as Teazen, Zingasa, Lamodechief, Delixir, Feelenuf, and many others is truly one of a kind and extremely commendable.