On February 18, women's fashion brand 'itMICHAA' officially confirmed their newest muse, BLACKPINK's Jisoo!
The brand will be releasing a full-length 2021 spring/summer catalogue featuring their lovely new muse very soon, to kickstart off Jisoo's campaign with 'itMICHAA'.
Additionally, Jisoo will be taking over the role of 'itMICHAA's muse after Girls' Generation's Seohyun, who has been the longtime face of the women's fashion brand.
'itMICHAA' also recently sent a coffee cart of encouragement to the filming set of Jisoo's upcoming JTBC drama series, 'Snow Flower'.
jisoo looks amazing in that picture I'm excited for her.