Hallyu wave has been such a savior for me personally. I grew up in a really white community, I moved around a lot as a child, but when we finally settled down, I was the only Korean kid in my whole school until my sister and a transfer student went to my school. I grew up culturally Korean, Korean was my first language and my parents used to let me watch kdramas, Korean cartoons, and korean sit coms. I didn't grow up with teletubbies, I grew up with "High Kick" and "Pororo." Naturally kids made fun of me, from the music I liked to the food I ate. Sometimes kids would pull my hair and hide my things and I couldn't tell my teachers, half of them didn't even know what I was saying. Then the Hallyu wave happened when I went to middle school and gradually people at my school became more accepting and even started watching kdramas and listening to KPOP. People started to accept me a little more and Kpop helped me accept myself too. It's been a hard journey, but Hallyu wave helped me alot.

I don't think these people realize the Hallyu Wave has been dominating Asia since, especially, the 2nd gen Kpop and Korean dramas since the early 2000's as well. That's nearly 20 years already that Korea has been culturally more influential than Japan. Lasting only 4 years into the future is out of the question, especially since Kpop is spreading rapidly and expanding around the globe. I mean, Lisa even said in one of the English interviews that she loved Kpop and Korean dramas for as long as she remembers.

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Sony used to be king in the electronics department. To the point, where even Sony phones where advertised in one of the James Bond films in the past. But they've lost their hold. Samsung, especially, has destroyed Sony in the last decade or so. From TV's to smartphones to home appliances to cars, etc. The Scion xB and the Nissan Cube was both discontinued directly because of the Kia Soul dominating the compact, boxy car lineup.

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I remember people saying that Kpop, especially, when the 2nd gen groups were dominating Asia, isn't going to last that long and that it's only trend that's going to fade out soon. There were A LOT of talk about that in the past. But that was over 10 years ago and Kpop is still on top and is getting more and more recognized around the world. These "analysts" are always wrong. Kpop isn't the 7th most listened to genre in the entire world for nothing. The day I saw a ghetto looking black dude here in LA bumping Big Bang's Bae Bae, I knew Kpop was different compared to other Asian genres.