Back on June 10, SM Entertainment's president Lee Sung Soo and Seoul Philharmonic Orchestra's president Kang Eun Kyung attended a commemorative event to announce their strategic, cross-genre partnership.
SM Entertainment and the Seoul Philharmonic Orchestra will be working together to found further unique collaborations between K-Pop and K-Classic music, also pursuing innovative cross-genre contents for the advancement of K-Culture worldwide. In light of this recent strategic partnership, SM Entertainment's 'SM Station' will be working with the Seoul Philharmonic Orchestra for a special classic project this July, featuring an orchestral arrangement of a beloved SM artist song.
Additionally, SM Entertainment revealed their intentions to create a new sub-label soon, 'SM Classics', dedicated to K-Classic music and artists.
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As much as one can hate SM, you can't deny the fact they are always coming up with innovations some of them fail but they keep trying. I'm looking forward to this.