First thing to understand about the 'brand value' reports is - a higher frequency of mention in the media or social might garner a higher score, doesn't mean all mentions are positive though.

Blackpink scored 65.98% for May - meaning for every 2 positive mentions, there was 1 negative.

If one were to read the actual report, the top keywords associated were: "킬 디스 러브, 공연, 미국" (Kill This Love, Show/Performance, USA).

So at least the western media circuit hype paid off.

Soompi is more detailed. 66% positive 34% negative

BLACKPINK topped the list for the sixth consecutive month, scoring a total brand reputation index of 9,305,014 for June. High-ranking phrases in the group’s keyword analysis included “Kill This Love,” “concert,” and “United States,” while their highest-ranking related terms included “pretty,” “cute,” and “do well.” BLACKPINK’s positivity-negativity analysis also revealed a score of 65.98 percent positive reactions.