126

40

News
Posted by yckim124762 pts Wednesday, February 20, 2019

'Hyundai' struggles to keep up with the high demand for 'Palisade,' the SUV endorsed by BTS

BTS

'Hyundai' is struggling with unexpectedly high demand for their latest 'Palisade' model.


According to Joongang Ilbo, as of February 18, a total of 59,000 orders have been placed in South Korea for 'Palisade' - the SUV 'Hyundai' launched in December 2018. This is more than double the amount of 'Hyundai' had predicted for 'Palisade's domestic demand. 

Originally, 'Hyundai' estimated 25,000 domestic sales of 'Palisade' in 2019.

As a result, there are significant delays in 'Palisade' production. In some cases, car buyers will have to wait 10 months in order to purchase a 'Palisade' with the options of their choice. 

Meanwhile, K-pop group BTS has been actively promoting as 'Palisade's endorsement models. In fact, the septet arrived at the '2019 Grammy Awards' in the Korean SUV. With the global K-pop group's endorsement activities, 'Palisade' is expected to also gain worldwide popularity. 

Shop the story
BTS JIN : VOGUE October 2024
$25
BTS JIN Cover - W Magazine August 2024
$24
  1. BTS
51 73,910 Share 76% Upvoted
 
Babaganush23
Babaganush23102 pts Wednesday, February 20, 2019 2
Wednesday, February 20, 2019

WOW Now that is Power.


42 (+42 / -0)
Share

2 more replies

 
bright_light
bright_light3,330 pts Wednesday, February 20, 2019 2
Wednesday, February 20, 2019

Everything they touch turns to gold. At this point everyone wants BTS to endorse their products and i'm sure having them doesn't come cheap as it should be of world stars, after all the struggles and hardwork they deserve every cent

24 (+24 / -0)
Share

2 more replies

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Kim So Eun, Song Jae Rim
misc.
misc.
Song Jae Rim
Song Jae Rim
NewJeans
Seo Hyun Jin
BLACKPINK, Rosé
Hong Suk Chun, Super Junior, Heechul
misc.
misc.
Red Velvet, Irene
misc.
BLACKPINK, Rosé
Girls
New Message

SEND