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Uniform brand 'Skoolooks' featuring J.Y. Park and TWICE face controversy for alleged sexualized ad campaign

Posted by thewesterngirl32 pts Wednesday, October 14, 2015

There's a big controversy brewing regarding the school uniform brand 'Skoolooks' advertising campaign showcasing�J.Y. Park and TWICE. Many people are saying that the ads are highly suggestive and sexualized in both the images and captions.

The posters featuring the TWICE members have slogans like, 'Let's fight with our slimness', 'Cut your skirt! Shedding cut', 'Tighten with your jacket! Corset jacket'.

In the same posters, J.Y. Park is seen staring at the TWICE members through his sunglasses.

An online community titled 'We ask J.Y. Park to have social restraint in the 'Skoolooks' uniform ads' is gaining a lot of attention, saying that the ads are using very suggestive advertising for a school uniform brand.

One netizen in particular, a teacher from Kyeonggi-do posted comments asking why a uniform skirt has to be shortened, or why a uniform jacket has to be like a corset. The teacher went on to say that this type of look does not fit with teenagers, and it encourages young students to be slim and attractive, despite the fact that the media is already filled with that.

As the issue has gotten bigger, both the brand 'Skoolooks' and JYP Entertainment have come forth to apologize.

'Skoolooks' stated, "These ads had a concept to show 'uniforms that were comfortable and fit the body well'. There was absolutely no intention to impede on student's health or emphasize the physical parts."

JYP Entertainment stated, "We understand the voices that are concerned with these ads. After discussing with the advertiser, we have reflected on the criticism and will correct the entire campaign, and remove the�existing�ads."

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What are your thoughts?