MELODY DAY - 'SPEED UP'

Tracklist:

1. Speed Up
2. Hallo
3. Want U Bag



Formed in 2012, rookie group Melody Day has dropped their new single, 'Speed Up.' Formed initially as a group that sang exclusively for drama OSTs, in early 2014,�Viewga Entertainment debuted them properly, releasing digital singles (including one with Mad Clown) and adding a fourth member.� This is their fourth single.

A high-tempo dance number, "Speed Up" starts with a funky bass line and electrifying guitar riffs. The bridges are slower, but no less frenetic, giving the whole song a definite body-moving energy. This is a fierce yet fun number that's different than what they've done before. If they were trying to revamp the band's image, this is the song to do it with. The tune is an upbeat reminder to keep going and get what you want, although I think the line "parking in the party" would look more like this:



"Hallo" is a power ballad and more akin to their previous output. It's pretty, but not entirely my style, though the raps seemed decent enough. One part that I do like is the raps at the end, with the chorus layered over them. Amusingly, they keep saying "Halo," like the first-person shooter. The subject matter is standard -- its an ode to a guy.

In the same vein as�Unicorn's "Huk," the last song is "Want U Bag." It's another dance track, but different from the first, playful with a great hook. The lyrics are clever as well as catchy; the refrain is "I Want You Back," but the lyrics could be talking about a purse or handbag as much as a man, with lines like "you're a little different like limited edition" and "sold out? no way."



It's a tiny sample of their work so it's difficult to judge. It's a different tone than the other releases, like the cute and clever "#LoveMe," but you can definitely tell it's them and not some other band. They handle their vocal duties really well, and on this single they've done a bang-up job. What I'd like to see is a mini-album, mashing the different styles together. But you can't have everything, and this release was a good listen.� �
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MV REVIEW

Watch the girls of Melody Day strut their stuff in their newest MV, "Speed Up"

Melody Day dance in different locations and in different costumes, all while Junior from GOT7 (formerly Jr.) ogles their moving images in a magazine. Scene changes, wardrobe changes, and fast edits all mesh with the idea of "Speed Up." But that doesn't prepare us for the twist ending.



The dancing is fair to middling, but nothing we haven't seen before. I didn't detect anything too challenging, but it was still fun to watch when it happened. To be fair, there were actually more poses and individual shots, so there wasn't that much to go on.

The wardrobe is fun and sexy. Though the attire could be thought of as immodest, it wasn't too out there, and they looked lovely in it to boot. The colorful outfits during the CGI frame sequences were cute. Jr.�was dressed to kill in his light gray suit. It was good fit with the energy of the song.



The MV is fun and engaging. Bright colors and pretty girls draw the eye, and there's not a moment wasted. While I could have asked for something better than lights in a box, at least they had some fun with it, changing it up, giving us frame-within-a-frame effects and that keeps it interesting. Much of where they were dancing reminded me of some high-tech hangar where they'd keep a futuristic car. And as for Junior, well, were I in his shoes I would not have done the same. Still, not bad, not bad at all.