In the June 25 episode, he shared, "When I go to the convenience store outside of my house, I wear BB cream." Why would he put on BB cream just for a trip to the convenience store? 

Son Ho Joon explained that now people recognize him when he goes outside and ask for pictures. He said humorously, "The other day I went to a convenience store and the cashier asked me, 'Later when you're in a better state, please take a picture with me.' After that, I started to take more care into how I look when going outside."

He's also been receiving a lot of love calls from the CF industry, and with his earnings from his various endorsements, he was able to buy a car for his dad's birthday gift! What a nice son!

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We think he deserves every bit of the spotlight he's getting now after his struggle with anonymity during the early years of his career!