SM Entertainment artists Girls' Generation, EXO, f(x), Red Velvet, and SHINee have joined forces to promote the opening of the multicultural complex 'SMTOWN COEX' (SMTOWN@coexartium).
Although the official opening to the public isn't until January 14th, in true SME fashion the artists from some of their most popular groups got together to make a promotional song "One Fine Day" that is sleek enough to have been on any of their respective albums. Earlier today the company released a promotional clip that includes a sneak peek at everything 'SMTOWN COEX' has to offer.
'SMTOWN COEX' is intended to allow visitors an opportunity to immerse themselves in the world of SM Entertainment. Rather than just a pop-up store, the center will be a permanent installation with year-round admissions. The main attraction is said to be the learning space 'SMTOWN Studio', which provides visitors with a reality-like experience of meeting SME artists through the use of high-tech digital technology. There will also be entertainment through a hologram show and a live stream show.
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Of course, there is also a merchandise shop where fans can shop for the best idol swag at the 'SUM' shop as well as the merchandise cafe 'SMTOWN Library'.
Are you planning to visit 'SMTOWN COEX' on your next trip to Korea?
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