Advertisers looking to take legal action against Clara for harming their brand image

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One company told Sports DongA, "We signed an endorsement deal with Clara last December so we are flustered that this happened in the span of a month... We are discussing this internal issue seriously... The product promotion featuring Clara has currently come to a halt. Although there is time left in the contract, we are in talks regarding taking legal action for a nullification of the endorsement contract and compensation."

A Polaris Entertainment rep told MyDaily on the 27th, "Clara is the endorsement model for around 5-6 brands from cosmetics to outdoor apparel... The advertisement-agency reps are saying that the advertisers suffered a damage to their image through Clara's incident, and are bringing up their complaints. After the scandal broke out, there was an uproar among the advertisers, and we predicted that they would take legal action."

"We cannot get a hold of Clara at all. We are aware that she is working with her manager Mr. Kim... We're in a situation where we can't know what Clara is up to and where she is... Because the investigation is going on, we are aware that our legal team is keeping in contact with Clara's legal representative. But we cannot get in contact with Clara herself... We are also waiting for Clara's sincere apology."

It has also been said that these advertisement contracts are not closely affiliated with Polaris Entertainment as Clara had signed them on her own.

As mentioned before, Polaris had filed against Clara for breaching the contract, and Clara in turn also filed against the agency asking for her contract to be terminated without penalty while citing sexual harassment as one of the reasons. The two have since gone back and forth releasing their own sides of the story with various KakaoTalk histories and official statements.