The oriental herbal cosmetic has previously featured actresses such as Soo Ae and Moon Chae Won before, and it's the first time that the brand has chosen a male model. 'Sooryehan' chose Park Hae Jin because of his smooth, healthy skin, as well as his suave image that has grabbed at the hearts of many women.

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He is also already very popular overseas in places such as Hong Kong aand China, so the brand is looking forward to Park Hae Jin bringing in interest to the brand. The company said, "Park Hae Jin not only has a sophisticated image that has both strength and smoothness, but his acting has also been recognized and many of the dramas he featured in has been exported overseas, so we chose him as the new model."