Yang Hyun Suk and WINNER both discussed how this new boy group differed from their YG senior group, Big Bang, during the '2014 S/S Grand Launch' on August 6.

Yang Hyun Suk said in general, "Rather than a famous stylist, the boys themselves choose songs that best suit them.  The person knows best his own pants and t-shirt size.  Big Bang was able to become such a big group not because they're handsome or good at dancing but because they made their own color very well and had great competitiveness.  I plan on giving the future debuting rookies the same time I gave Big Bang."

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He then went into the differences: "Rather than a hip hop group, I wanted to make a slightly more emotional and lyrical group like WINNER.  Their debut song is hip hop, but I deem it a more lyrical song that the public would like.  I say this as a joke, but the better traits WINNER has over Big Bang are their youth and their good height."

Leader Kang Seung Yoon said wisely, "Rather than saying there's one thing that's a whole lot better than our seniors, I'd like to say that Big Bang is a group that has hip hop as its foundation, but it also tried all genres and a variety of styles.  It's hard to find something we can hastily say is different [from them].  

More than anything, in order to do music that suits our name as WINNER, we think we will be able to become WINNER if we show our honest and unique music rather than particularly thinking about trying to do things differently from Big Bang's music."