The 2012 Mnet Asian Music Awards (MAMA), broadcast simultaneously on seven channels, was a hit for the night with ratings of 3.5%.

Since the show was aired on cable networks, a 3.5% rating is considered to be very respectable. The ratings also increased throughout the night, with the numbers rising from 3.168% in Part 1 of the awards program to 5.152% as the show approached its climax.

The number of viewers peaked as Big Bang won the Artist of the Year award, with the percentages skyrocketing to 7.353%.

Out of all the South Korean television-watching population, the demographic which had the strongest showing were females aged 10-19, followed by females in their 20s.

Source: X Sports News