Actress Park Soo Jin, former member of female idol group Sugar has moved from a beauty icon to a flourishing business woman. Park Soo Jin recently opened her own online fashion shopping website (www.spiritu.co.kr). On her shopping website she provides potential consumers with a basic and simple clothing brand/accessories to give off a casual and mature look. It has been receiving interest from many people due to her witty fashion sense. An agency official commented, "The concepts for the Fall season will be both a modern and simple look, I feel like Park Soo Jin's shopping mall definitely has this concept down to make her website very popular." Park Soo Jin has always had interest in fashion which led her into creating her own shopping mall. She wanted her shopping mall to be different from those around, so she decided to direct, style, and even model (herself) in the clothes. In a sense, Park Soo Jin through this online mall is revealing a bit more about her personality. Source + Image: Naver