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Fashion

Yoo In Na fronts Chungha Soju's new campaign

Posted by VITALSIGN42 pts Monday, July 18, 2011

Starting on July 18th, Lotte will be launching a new ad campaign for '2011 Chungha Soju', led by actress Yoo In Na. Under the slogan of 'creating a fun drinking culture', the advertisement will focus on promoting the clean taste of their 'Chungha Soju' brand for people who are against over-drinking and mixing drinks. To best model their innocent image, they've brought in Yoo In Na to clean up a drinking culture that's become filled with bad drinking habits.  Representatives explained, "We're a brand that has been working for 20 years to promote clean drinking. This year, we'll be renewing our brand with Yoo In Na to promote a fun drinking atmosphere." Starting this month, advertisements will be running both online and offline under the new marketing strategy. Source + Photo: News Time via Nate

  1. SOJU
  2. YOO IN NA
  3. CHUNGHA SOJU
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